Sinister Settings: FORDLANDIA

Fordlandia Riverside near Tapajos River

Riverside Avenue in Fordlandia, which was near the Tapajos River. This image was printed in Grandin’s 2010 book, FORDLANDIA.

If you’ve read my work, you know that settings are something about which I’m passionate. A unique, vibrant setting always makes for a more interesting piece.

I’d always wanted to write a story involving a place called Fordlandia—a city Henry Ford built in Brazil in the late 1920s so he could have his own supply of rubber for his manufacturing; a place that is now abandoned and overgrown. I finally got the chance when I wrote “Attempted Delivery,” which appears in my forthcoming collection, The Shadows Behind.

Never heard of Fordlandia? Lots of people haven’t (when I mention it I usually get “what the hell is that?”) There’s a reason for that. The experiment in a utopia, meant to mirror a factory town in the Midwest—complete with a school, movie theatre, dance hall, church, modern hospital and paved roads (but no alcohol or tobacco)—was an unmitigated disaster.

“The houses sucked for the environment, the food made people sick, the rubber trees wouldn’t grow or just plain died of a strange blight,” notes the marine biologist, Juliane, in my short story “Attempted Delivery.”

That’s the short version. The land was infertile, cargo had trouble reaching the city unless it was the rainy season, and Amazon wood—which Ford had hoped to sell in order to cover costs until rubber trees took hold—had no value. At one point the workers rioted. By 1945, Fordlandia was abandoned, nothing more than a broken dream.

Fordlandia house ruins

One of the houses that remains in Fordlandia today. This is a screenshot from a 2008 Spanish documentary on the subject.

Today, there are people living in Fordlandia, but it’s still in the shadow of the rotting, overgrown buildings of its past. There is, however, a small museum housed in one of the former manager’s homes.

Certainly, Fordlandia hasn’t been completely ignored. Filmmaker Werner Herzog credits Fordlandia with inspiring 1982’s Fitzcarraldo (Herzog is also directing a forthcoming Fordlandia television series, according to several sources). In 2015, Washington, D.C.’s Art Museum of the Americas featured the exhibit Fordlandia: The Lost City of Henry Ford, which featured photographs of what was left of the city in 2012. A 2017 feature-length documentary, “Beyond Fordlandia,” chronicles the environmental status of the place. A stunning, Heart-of-Darkness-esque novel using Fordlandia as the backdrop for a dark drama was published in 2000, and more recently, the place has gotten a little more attention, thanks to a book by Greg Grandin, which was a finalist for 2010’s Pulitzer Prize.

Interested in knowing more about Fordlandia? Here are a few great references–many with stunning photos of the abandoned structures–and I didn’t list them here, but if you search YouTube there are some video features which come up. Enjoy…and don’t forget to pick up The Shadows Behind at to find out what role this mysterious lost city plays in my brand new short story, “Attempted Delivery.”

Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City, by Greg Grandin. 

Fordlandia: A Novel, by Eduardo Sguiglia (translated from the Spanish by Patricia J. Duncan)

The Guardian: “Lost cities #10: Fordlandia—the failure of Henry Ford’s utopian city in the Amazon,” by Drew Reed (8/19/16)

The New York Times: “Deep in Brazil’s Amazon, Exploring the Ruins of Ford’s Fantasyland,” by Simon Romero (2/20/17)

“Fordlandia: The Failure of Ford’s Jungle Utopia.” NPR’s All Things Considered (6/6/09) 

About kristipetersenschoonover

A ghost story writer who still sleeps with the lights on, Kristi Petersen Schoonover’s fiction has appeared in countless magazines and anthologies. She has received three Norman Mailer Writers Colony Residencies, served as a co-editor for Read Short Fiction, has judged both writing and grant competitions and co-hosts the Dark Discussions Podcast. Her work Skeletons in the Swimmin’ Hole is a collection of ghost stories set in Disney Parks; her novel, Bad Apple, was nominated for a Pushcart Prize. She’s also a member of the New England Horror Writers Association. More info:

Posted on March 31, 2019, in Books and Boos Press, Deep Thoughts & Fun Stuff, Horror Stories, News, The Shadows Behind and tagged , , , , , , , , . Bookmark the permalink. 2 Comments.

  1. I don’t know why, but I am creeped out by Fordlandia. The photos are eerie and sad, like either the place or Ford himself was cursed from the get-go.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: